Participating in the America's Cup, the world's most important sailing event and long-established sporting trophy, requires vision, innovation and audacity. It is this spirit that led to TUDOR joining forces with Alinghi Red Bull Racing; a team that unites the legendary two-time America's Cup winner, Alinghi, with a driving force in global sport, Red Bull and that will sail under the flag of the Société Nautique de Genève... TUDOR lives by this daring spirit since its very creation, a century ago, and today celebrates through its signature #BornToDare.